Full
Exit
Fleeting moments encapsulated.
Agency
Rod Communication
Client
Zürcher Kantonalbank
Production Company
Navada
Director
Maximilian Speidel
DOP
Sveta Aparina
Editor
Thomas Cervenca
What does it take to make a bold decision? Sometimes just a little courage.
For Zürcher Kantonalbank's Zero Banking campaign, we explore the fleeting moments before people take a leap into the unknown. From an unexpected marriage proposal to a literal jump into the deep end, the film captures that peculiar mixture of hesitation, anticipation and determination.
A cinematic approach to banking advertising, built around expressive imagery, carefully observed characters and the simple idea that meaningful change begins with a decision.
