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Agency
DDB WIEN
Client
Mc Donald's Austria
Prod Co
PPM NEXT FILM
Director
Maximilian Speidel
Director of photography
Rokas Sydeikis
Editor
Thomas Wedekind
Colourist
Ruth Wardell
How many times can you say “nice” in 24 seconds without saying very much at all?
For McDonald's Austria's Nice Price campaign, the word becomes more than a message. It becomes the rhythm of the entire film. Everyday restaurant sounds, unexpected reactions and carefully choreographed moments turn a simple value proposition into a playful, percussive piece of advertising, where even the eyebrows have their own sense of timing.
