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Look, there's a dog.
Oh, there's another dog.
Two hundred?
Zurich may not be the capital of Switzerland, but it is clearly the number one business metropolis and the perfect place to get ready for the “Party in the Back”
Agency
Sir Mary
Client
Zurich Tourism
Production Company
Shining Film AG
Co-Directors
Maximilian Speidel & Thomas Cervenca
DOP
Jan Mettler
Zurich has a reputation for doing business. But the city has another side, and it knows how to have a good time.
This tourism campaign plays with the contrast between Zurich's polished business identity and its unexpectedly playful character. Observational humour, charismatic locals and a deliberately light-hearted approach reveal a city that takes its work seriously, but not necessarily itself.
A one-take-commercial shot on Iphone!
